Alicante, celebrations by the Mediterranean - 2

This year, the Benidorm Fest returns to decide who will become the overall winner of the 2026 edition. At the end of January, the festival will take place, with 18 artists competing with their voices to claim this highly sought-after prize. And we will be there to witness it all.

Below, discover all the contestants and the selected songs for this major musical event, and don’t miss a thing. Let the music play!

Benidorm’s eagerly-awaited Patron Saint Festivities 2025 are coming soon, six days during which the people of Benidorm, friends and neighbours, enjoy the city’s spectacular fiesta.

Check out the programme of the eagerly-awaited festival concerts, parades, firecrackers and fireworks, flower offerings and countless activities that you’ll love.

When the Benidorm Fiestas finish, the well awaited Fancy Dress Party 2025 starts.

A unique Fancy Dress Party where tourists of all nationalities take to the streets of Benidorm with their fantastic fancy dress costumes, you will definitely be in for a good time!

Are you planning a holiday in La Manga del Mar Menor? Without a doubt, you thinking is right! In addition to the spectacular beaches in the area, you can enjoy nearby excursions, for example, the special city of Caravaca de la Cruz. Don't miss their Jubilee Year!

Are you looking for a family plan for this weekend? The Great Circus Maximus arrives in Villajoyosa with the purpose of making us travel back in time to the era of gladiators and emperors.

Come and enjoy Benidorm before the end of summer and complete walks on the beach, swimming in the pool and enjoy the best Alicante cuisine with this unforgettable experience.

What is that huge white tower that seems to come from the future? Benidorm is making its debut with the Tecnohito and we are going to tell you all the details so that you are not caught off guard on your next visit to the city.

Don't you know what we're talking about? Today we present the new icon of the most modern and avant-garde Benidorm that you are looking forward to discovering.

International Women's Day on the 8th of March, is commemorated throughout the world. A date that serves to raise awareness of the importance of continuing to work to ensure that gender equality is real in all areas of society.

At Servigroup Hotels we try every day to make equality a fact in our team and we want to share with you some testimonials with the hope that they will serve as an example.

The Iberia Festival returns to the great town of Benidorm for its VII edition on October 11th and 12th.

Take advantage of the duo pack, stay at the Hotel Servigroup Torre Dorada with transfer to the festival and enjoy Rozalén, Mägo de Oz, Celts shorts, Tarque, Los Zigarros and many more...