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Alicante, celebrations by the Mediterranean

Alicante

Alicante All Alicante Castellón Murcia Almería Servigroup

22 Oct 2026

Events

Benidorm's long awaited Patron Saint Festivities 2026 are here!

The most eagerly awaited time of the year has finally arrived! For a few days, the capital of the Costa Blanca swaps its usual tourist atmosphere for its finest festive attire. From 6th to 11th November 2026, Benidorm comes alive with its Patron Saint Festivities (Fiestas Mayores Patronales). Six days of switching off from everyday life, fireworks, live music and traditions that completely transform the city.

If you're planning a trip to the Costa Blanca around these dates or looking for the perfect autumn getaway, take note: here's everything you can look forward to at this year's celebrations.

Events

San Juan 2026

Looking for the perfect destination to kick off summer 2026?

From the thunderous mascletás in Alicante to the bonfires on the beach in Benidorm, Peñíscola, or Mojácar, we bring you the ultimate guide to making the most of the legendary Night of San Juan.

Events

Valentine’s Day Breaks 2026: ideas, hotels and unforgettable experiences

Get to know the most romantic Servigroup Hotels and enjoy an unforgettable Valentine's Day.

We propose the best romantic getaways for you to enjoy as a couple.

Benidorm Fest: the excitement of Eurovision is here

1 Jan 2026

Events

Benidorm Fest is back with lots of surprises!

This year, the Benidorm Fest returns to decide who will become the overall winner of the 2026 edition. At the end of January, the festival will take place, with 18 artists competing with their voices to claim this highly sought-after prize. And we will be there to witness it all.

Below, discover all the contestants and the selected songs for this major musical event, and don’t miss a thing. Let the music play!

26 Oct 2025

Events

The Fancy Dress Party returns to Benidorm on Thursday 13th November

When the Benidorm Fiestas finish, the well awaited Fancy Dress Party 2025 starts.

A unique Fancy Dress Party where tourists of all nationalities take to the streets of Benidorm with their fantastic fancy dress costumes, you will definitely be in for a good time!

Events

2024: Jubilee Year in Caravaca de la Cruz

Are you planning a holiday in La Manga del Mar Menor? Without a doubt, you thinking is right! In addition to the spectacular beaches in the area, you can enjoy nearby excursions, for example, the special city of Caravaca de la Cruz. Don't miss their Jubilee Year!

7 Sep 2022

Events

Are you looking for a plan for this weekend in Benidorm? The Great Circus Maximus has arrived!

Are you looking for a family plan for this weekend? The Great Circus Maximus arrives in Villajoyosa with the purpose of making us travel back in time to the era of gladiators and emperors.

Come and enjoy Benidorm before the end of summer and complete walks on the beach, swimming in the pool and enjoy the best Alicante cuisine with this unforgettable experience.

11 May 2022

Visits and excursions

Events

Discover the Tecnohito, the new icon of the Benidorm DTI

What is that huge white tower that seems to come from the future? Benidorm is making its debut with the Tecnohito and we are going to tell you all the details so that you are not caught off guard on your next visit to the city.

Don't you know what we're talking about? Today we present the new icon of the most modern and avant-garde Benidorm that you are looking forward to discovering.

3 Jan 2019

Events

Do you already know where you will spend 3 Kings Night 2019?

Enjoy the Night of the Three Kings in Benidorm, Orihuela and Mojácar.

Get all the information about the Kings Parade, Schedule, programmings...

Featured posts

Discover a selection of content designed to inspire you before your trip. Ideas, recommendations, and featured suggestions to help you explore destinations, experiences, and plans that can make your stay even more fulfilling.