Authentic Mediterranean Alicante

The province of Alicante is so rich in landscapes that it surprises anyone and Benidorm is the perfect location to check it out. Less than 30 minutes from your hotel you can find these five municipalities that top all the rankings of the most beautiful towns on the Costa Blanca.

Small towns on the seafront or at the top of the mountain that ooze culture and tradition whose charm is well worth a visit during your holidays. Don't miss them!

Looking for the perfect destination to kick off summer 2026?

From the thunderous mascletás in Alicante to the bonfires on the beach in Benidorm, Peñíscola, or Mojácar, we bring you the ultimate guide to making the most of the legendary Night of San Juan.

Get to know the different markets in Benidorm and have fun shopping.

Enjoy the market by the Hotel Pueblo, the Foietes Market, the El Cisne Flea market and the Nits del Castell Market.

Get to know the most romantic Servigroup Hotels and enjoy an unforgettable Valentine's Day.

We propose the best romantic getaways for you to enjoy as a couple.

This year, the Benidorm Fest returns to decide who will become the overall winner of the 2026 edition. At the end of January, the festival will take place, with 18 artists competing with their voices to claim this highly sought-after prize. And we will be there to witness it all.

Below, discover all the contestants and the selected songs for this major musical event, and don’t miss a thing. Let the music play!

How would you like to enjoy one of the most pleasant and idyllic areas in the province of Alicante? We propose a wonderful route to the lighthouse at Albir.

It is a magnificent itinerary with wonderful views, and very close to benidorm.

If you associate Christmas with low temperatures, snow, and a lot of cold ... We are going to make you change your mind, banish that myth and enjoy the Christmas spirit without freezing in the attempt!

Write down on your diary all the places that make Benidorm the perfect destination for next Christmas and enjoy these special dates with us. We are waiting for you!

Think the beach has nothing to offer in winter? Today we bring you perfect places to enjoy Benidorm in a completely different way. Have you visited any of them already?