Here are 10 reasons why you should choose Benidorm at Christmas

If you are still wondering where to travel at Christmas, we are going to give you ten reasons to choose Benidorm as your holiday destination and enjoy the Christmas spirit in this small coastal town that celebrates with holiday decor and lights, there’s something for the whole family.

Christmas tends to be linked to cold and snow, is it weird celebrating Christmas in a place without snow? not necessarily, beat the cold and still enjoy Christmas in a different way.

In this publication we have set out to break the myth, and thus convince you that in Benidorm you can truly celebrate an authentic Christmas also.

Did you know that in countries like Argentina or Colombia, Christmas is celebrated in the middle of summer? Why not choose an alternative option and enjoy Christmas without snow, and with a climate that will ensure you leave home without as many layers of clothing as in the north pole! We are not going to celebrate Christmas with the heat of the summer, but with a slightly more pleasant climate...

Benidorm is completely transformed during these holidays, with many shows, theatre, activities and attractions for children, Christmas festive decorations, beautiful shimmering lights and many events to celebrate each of these days in a very special way.

Discover the 10 reasons that make Benidorm a perfect place to travel with family at Christmas, a town full of Christmas Spirit.


1- Christmas Square

Christmas Square

The main meeting point as in past years, is the Plaza SS.MM Los Reyes de España (the Plaza del Ayuntamiento de Benidorm), which in December becomes the Christmas Square. There you will find a magical atmosphere where young ones will have fun on the bouncy castles, and enjoy the kids shows, then why not get your skates on and try out its covered ice-skating rink! Fun for everyone.

In the Christmas Square during the school holidays, there will be plenty of entertainment. Bouncy Castles for children, shows with the kids favourite characters or surprise visits from the Three Kings royal postman are just a few of the exciting things programmed throughout the festive season, enjoy the best Christmas atmosphere in Benidorm.

On the ice rink located in Christmas square, adults and children will slip, slide and skate together: a great time to be had by all, just like the big holiday tradition of ice skating in Manhattan.


2- Christmas Village

Benidorm Christmas decorations

Leaving the Christmas Square, a few metres away you will find the Christmas Village on the Calle Gambo. The Calle Gambo is not far from the Christmas Square, you will only have to go down to the well-known Plaza Triangular of Benidorm and right there is the start of the Calle Gambo that during this festive season is decorated as a beautiful and cozy Christmas village.

Throughout this town you can do all your Christmas shopping in the different shops dotted along the road, an afternoon of shopping with a very Christmas atmosphere. Traditional decorations and Christmas Carols a perfect way to finish preparing Christmas gifts.

Ah! And within this town you can find three small Christmas trees whose decoration are small baubles…. Why? Each of these baubles are Christmas wishes... Make your wish for this Christmas, write it on a bauble and contribute to decorate these trees.


3- Christmas House

Workshops for children and what to do with children in Benidorm for Christmas

The Christmas House will be the favourite corner for the children this Christmas, its location is in the House-Museum l'Hort de Colón, and there are a multitude of workshops for children, musical concerts, and shows that will take place during this Christmas period, magic shows, storytelling or puppet shows.

Do not forget to visit this special place dedicated to culture and entertainment for the delight of the little ones in the house, they will surely want to go every day to have fun with the different programmed activities.

If you have not yet written a letter to the Three Kings Men, there will be a workshop dedicated exclusively to that, let your Christmas spirit free and enjoy Christmas in Benidorm as a family!


4- The Christmas Market

Christmas markets in Benidorm

The Parque de Elche in Benidorm will also participate this Christmas as a Christmas Market, along the promenade there will be lots of stalls, where you will find a wide variety of gifts, souvenirs, handcrafted gifts, etc.

Do not hesitate to shop around this Christmas market, you will surely find something for an impromptu gift, or a typical handmade product that will be worth taking home to share with your loved ones, try out typical Christmas Nougat or delicious cheeses, perfect for this time of year.

Apart from all this, don’t forget that the Parque de Elche has a beautiful promenade where you can enjoy a lovely stroll that will take you along the Poniente beach area, this is a must whilst visiting Benidorm. There is also small harbour from where you can also see the island of Benidorm.


5- Nativity Scene in Benidorm

Nativity Christmas scene

As it is tradition, you can see the great nativity scene in Benidorm in Calle Tomás Ortuño, this nativity scene set up by the ACR La Barqueta has been exhibiting for many years and is a must to visit for anyone who spends Christmas in Benidorm.

This authentic work of art, with its handmade figures that has taken years of hard work, year after year offers innovative touches.

In addition, this year, if you have travelled with children to Benidorm for Christmas, we have another very special nativity scene and particularly fun for the little ones in the house. The Playmobil nativity scene!

Nativity scene with Playmobil toys

How many of us have not written in the letter to Santa Claus "the playmobil fire station" or "the playmobil medieval castle"?... We are sure that this playmobil nativity scene will surprise the little ones and the not-so children…

You will be able to see it in l'Espai D'art of the Town Hall of Benidorm, that is to say... just where the Christmas Square is located, take advantage of your visit to go in and have a look at this original nativity scene and remember times of childhood, and above all to see the illusion in the eyes of your children.


6- Christmas window dressing competition

christmas in calypso hotel benidorm

Benidorm’s Christmas window competition is organised by the Benidorm council and consists of three categories: shops, restaurants and hotels.

christmas in castilla hotel in benidorm

The window dressing competition is a great incentive for the town of Benidorm at Christmas time as there are many establishments that participate, creating a cosy christmassy atmosphere in the town.

christmas in orange hotel benidorm

Don’t hesitate to visit all of our Benidorm hotels, regardless of which one you are staying at. Here at Servigroup Hotels we have a lot of prizes that we have accrued over the years and this is because we want your Christmas holiday with us to be taken care of down to the finest detail.

All participants (prize-winners or not) are required to maintain their Christmas displays until January 7th.


7- The San Silvestre race

San Silvestre race Benidorm

The ultimate Christmas sporting event is without doubt the San Silvestre Race, a popular and fun race that takes place in many towns to end the year. 

These types of sporting events have become a fun event for the whole family rather than a competition, many runners take part in the race in fancy dress such as reindeer, Santa Claus or elves. Many people attend the race purely for the atmosphere and fancy dress costumes and to cheer the runners on! Thanks to the diversity of this event, laughter is guaranteed and participation is increasing year on year.

Did you know that many people affront the San Silvestre race as an end of year sports challenge? This will be the tenth year that the popular San Silvestre race will be held in Benidorm with different routes adapted to all ages. 

Get your running shoes and your funniest Christmas fancy dress costume out and get ready to run, but most of all get ready to laugh and have fun!


8- Christmas Eve afternoon

It is clear that Christmas Eve is a time to spend with the family, but what about the rest of the day? In Benidorm we celebrate Christmas Eve afternoon, it’s an afternoon to get together with friends or family, those who for whatever reason you will not be able to spend Christmas Eve dinner with.

The Christmas square and several streets around the Old Town of Benidorm are transformed into a huge party prior to the Christmas Eve dinner. It’s difficult to specify exactly which streets are part of the celebration as it is the local bars and the Benidorm festival associations who provide the music, cheap bar prices and snacks, etc. However, from previous experience, we recommend that you visit “Tapas Alley” or the Calle La Palma as well as the Christmas Square, areas of fun and great atmosphere.

Remember that the reason for these celebrations is no other than the start of Christmas and we have a special Christmas meal prepared for you on Christmas Day.


9- The big New Year’s Eve Party

New Year’s Eve party in Benidorm

To end the year in a perfect way we have to be thankful for all the good times that we have had during the year. To do this, we have a New Year’s Eve Gala prepared for you in each of our hotels, with a party, lucky grapes and lots more. The best way to welcome the Newy Year.

On Benidorm’s Levante Beach New Year’s Eve will be celebrated with the 12 lucky grapes and then the party will continue until the early hours, so this could be a good plan if you fancy going out around the town during the first hours of the New Year.


10- The great parade of the Three Wise Men

Three Kings parade in Benidorm

Just as in Great Britain, where on Christmas Eve Santa Claus visits the houses of all the good boys and girls to leave them presents, in Spain it is more traditional for the Three Kings to visit. On the night of January 5th, the Three Wise Men who travel on camels from the east visit the houses of all the boys and girls who have been good throughout the year to leave them the presents that they asked for in their letter to the Three Wise Men. Normally, the childen leave milk and nougat under the tree for the Three Kings and a bowl of water for the camels.

So January 6th is a very special day throughout Spain as the children open their presents and spend the day playing. It is custom to get together with the family to enjoy the traditional roscón de reyes (a delicious sweet treat) to end the festive season.

The most classic parade will once again return to begin its usual route on the evening of January 5th. It will set off from Parque Elche (Dove Park) going up the Avenida Almendros to then come down the Calle Ruzafa until the end of the parade at the Christmas Square.

Many of Benidorm’s cooperatives, associations cultural entities,festival groups etc participate in this great three kings cavalcade that parades through the streets of Benidorm throwing out sweets and filling the air with magic and colour, a parade that is very special for the little ones. The parade will be brought to a close by the Three Kings.


We are sure that there are many more reasons to celebrate Christmas in Benidorm, therefore if you like to travel at Christmas we encourage you to explore each of these wonderful Christmas corners.

A trip you can take with children or as a couple. Don’t miss our Christmas!

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