Servigroup provides training on data protection and image strategies

Servigroup Hotels continues to improve the quality of its products and innovation in the marketing strategies of its brand to continue offering the best service to its customers.

Servigroup considers the training of its personnel a priority, a key to continue showing its leadership within the tourism sector of the destinations in which it is present.

Along this line, the company organized on January 27th a training day aimed at staff from different departments of the chain, this took place in the Tanit Room of the Hotel Torre Dorada in Benidorm.

Servigroup Hotels training course

Throughout the day, issues related to compliance with the Law on Protection of Personal Data and guarantees of digital rights were addressed, to be as scrupulous as possible in the processing of data, both of customers and of the company's workers.

On the other hand, the new image and marketing strategies of the brand were discussed, in which, among other issues, improvements in the corporate image and the Servigroup website were addressed, as well as the expansion of the marketing channels of the products of the group and their reorientation to segment the offer, in order to better adapt to each client profile.

The president of the company, José María Caballé, was present during the training day and was responsible for welcoming the attending staff, offering an introduction in which he referred to the optimal results of the group during the year 2019 and the good expectations for the next season.

Most popular entry

Views of the reservoir from the castle of Guadalest

What to see and do in Guadalest apart from its castle

Do you want to know the most beautiful town in the province of Alicante? If you travel to Benidorm, you will have no excuse to miss it. And it is that less than half an hour from your hotel you can enjoy this little corner of unsurpassed beauty: Guadalest.

The picturesque old town full of attractive museums, a beautiful castle and a spectacular reservoir surrounded by unspoiled nature are just some of the reasons why it will steal your heart. An immense lake with turquoise waters ideal for walking and even taking a bath.

Chronology
Articles published in 2022
Articles published in 2017
Articles published in 2016
Articles published in 2015