At Servigroup Hotels, We Celebrate International Women’s Day

With spring just around the corner, the calendar once again marks a key date: 8 March, International Women’s Day. A day that invites reflection and calls for gender equality, reminding us that inequalities still exist and that, as a society, we must continue working to eradicate them.

At Servigroup Hotels, we mark this occasion with a symbolic and visual gesture by illuminating our hotels in purple, the emblematic colour of this day. A gesture that carries meaning because it is accompanied by a firm conviction: it is actions that create real impact.

That is why we believe our greatest contribution is to act from within — being a tangible, visible and consistent example of equality that helps to promote these good practices beyond our own organisation.

Women Hold More Than Half of Management Positions at Servigroup

Mónica Fernández manages the Hotel Servigroup Montíboli in Villajoyosa, a hotel she has been linked to for over eight years and where she has built a strong professional career, taking on different responsibilities. For her, being a woman has never been an obstacle when progressing professionally or taking on new challenges:

“My philosophy has always been to lead with closeness and passion, putting people at the centre, regardless of gender.”

A belief that has not only guided her own path but has also translated into a commitment to giving visibility and opportunities to other women within the organisation. Under this philosophy, more and more professionals are leading key areas traditionally occupied by men, demonstrating that talent has no labels.

This approach is part of the culture at Hoteles Servigroup, where currently 55% of management and leadership positions are held by women. In other words, eleven of the group’s eighteen hotels are headed by a woman — a clear reflection of a firm commitment to genuine equality.

Balancing Professional and Personal Life: A Shared Challenge

Reconciling professional and personal life remains one of the main challenges many women face on a daily basis. At Servigroup Hotels, this reality is also experienced in fundamental areas such as the reservations office, a key department in the company’s operations.

Eva, a member of the reservations team, understands well the importance of organisation and adaptability required in her role. Constant attention, multitasking and the need to provide agile and efficient service make her work a daily exercise in responsibility and commitment:

“It is clear that working hours shape how you organise the rest of your life, as you have to coordinate schedules and that is not always easy. When you leave work, another kind of working day begins. But with organisation and, above all, shared responsibility, it can be managed perfectly well.”

From her experience, she highlights the planning skills, perseverance and effort that characterise many professional women, while also stressing the importance of continuing to move towards real equality, free from stereotypes and labels:

“I am optimistic. Even if it may seem that feminist progress has stalled, you only have to look back to see where we came from and how far we have advanced. However, true change will probably come when a person’s gender no longer matters when applying for a job anywhere in the world.”

Her testimony reflects how equality is also built through daily work — through teams such as reservations, which are essential in delivering a quality experience to every guest.

Commitment and Professionalism Also Build Equality

Daily work in direct contact with guests is one of the key elements of the hotel experience. From the restaurant at Hotel Servigroup Venus in Benidorm, Rosi has witnessed and played a leading role in this reality throughout her 25-year career at Hoteles Servigroup — a stage that concludes this year with her retirement.

Over this time, she has grown professionally step by step, taking on new responsibilities and adapting to changes in the sector:

“I started in hospitality at the age of 25, encouraged by my husband, to help support my family financially. I worked in different hotels and roles until I established myself as a restaurant waitress — a profession I am very proud of. Contact with guests and teamwork have always motivated me. Over time, the sector has evolved and today there are more opportunities for women to grow and take on greater responsibilities.”

For her, one of the most important aspects of her profession has been feeling valued for a job well done — recognition she considers essential in a role that demands energy, constant attention and a strong commitment to guests.

From her experience, she highlights the strength, responsibility and resilience that many women demonstrate in physically demanding and emotionally intense roles.

She also acknowledges that the restaurant sector has changed significantly over the years, with more opportunities, greater recognition of women and a more equal environment than when she began.

In her view, this progress shows that collective effort and investment in people truly pay off.

Progress Towards Equality Is Also Reflected in Technical and Specialist Areas

At Servigroup Hotels, Adriana works as a software developer, a key role within the company where she has contributed knowledge, innovation and technical insight for several years.

From her experience, she explains that her professional journey has been as demanding as it has been rewarding:

“Programming is a fascinating field that combines logic and creativity, and where diversity is key to innovation. More and more women are bringing talent and new perspectives to the technology sector, although a gender gap still exists that we must continue working to reduce.”

Her daily work, focused on developing and improving IT systems, reflects how female presence in technological roles within the company is already a reality and a clear commitment for the future.

Her career is also an example of how equality is built through specialisation and technical leadership, breaking stereotypes and paving the way for new generations of women in technology:

“My message to girls and young women who are curious about this field is to trust in their abilities. There is space for them, and their contribution is essential to building a digital future based on equality.”

Ultimately, the professional journeys of Mónica, Eva, Rosi and Adriana reflect the diversity of female talent present at Hoteles Servigroup and the company’s genuine commitment to equal opportunities. From different roles and responsibilities, they demonstrate that progress is built through work, trust and actions that support increasingly visible change.

Let's keep moving forward!