NEWS
04
Oct
2018

Servigroup takes part in the Cycle Show in Birmingham, the cycling exhibition

Servigroup had a key presence at the Cycle Show in Birmingham, the highly-acclaimed cycling exhibition. This event, held in the English city between 27th and 30th September, is one that always pleases the crowds and is considered of particular importance within the world of British cycling. As every year, the Cycle Show once again welcomed a significant number of leading figures from both sports.

The largest cycling and running showcase in the UK chose the NEC as the venue for this large tourism-related event and our Servigroup Marina Playa Hotel was there with its own stand.

Servigroup at the Cycling Show in Birmingham

Sports equipment was once again a key feature at the Cycle Show 2018, with the spirit of inspiring people to take up cycling, that has always characterised the Birmingham show being very much in evidence. Bicycles, specialist sporting equipment and the most cutting-edge and popular accessories for both sports were on display across the three days.

The event once again attracted more than thirty thousand visitors, most of them aged between 35 and 55. This is yet further proof that cycling and triathlon are continuing to gain popularity in Europe.

For this occasion, Servigroup hired a space of 10 square metres located in the well-known Holiday Zone. At the stand, our three representatives chatted to visitors to help publicise the Mojácar hotel. These were Mavi Hernández, Director of the Servigroup Marina Playa Hotel; Miguel Ángel Martínez, Sales Director of Hoteles Servigroup; and Carlos Bárcenas, Sales Manager of Servigroup Hotels in the UK.

The Servigroup stand, number L74, served to attend to the public and rewarded those who registered through the corresponding form with a 10% discount on their bookings. In addition, they were directly entered into a draw for a 5-night, half-board stay at the Marina Playa Hotel.

Marina Playa Hotel garage

The Servigroup Marina Playa Hotel is considered the flagship amongst Servigroup Hotels with regard to cycling and sports in general. This 4 star hotel in Mojácar hosts different and highly diverse teams of cyclists from across Europe, who for more than a decade have chosen Servigroup to accommodate their athletes. These are teams of notable success, such as Rabobank, Movistar, Omega Pharma, Telenet Fidea, Telekom, Lotto–Belisol and Bouygues.

The Marina Playa Hotel is an establishment specialising in cycling, which is an important selling point for elite groups and teams of national and international amateur and tourist cyclists. In terms of triathlons, it is considered a leading training centre for groups of professional triathletes who stay here year after year. It is also the preferred choice of a large number of professionals from the sporting press.

The hotel has fully equipped facilities for the maintenance and storage of bicycles, offers a catering service fully adapted to cyclists and triathletes, and also has extensive parking areas for trucks and large vehicles.

Meanwhile, Mojácar is an exceptional location thanks to its outstanding climate, with roads, terrains and tracks that are fully suited to professional and amateur cycling.

For all these reasons, the Marina Playa Hotel has once again successfully established its position as a genuine leader amongst cycling hotels in Europe.

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