Celebrating the night of the 3 kings, Benidorm 2017

Recently we possibly managed to convince you that in Benidorm we have more than enough of a Christmas atmosphere. Even so, the holidays pass in the blinking of an eye, and once Christmas Eve, Christmas Day and New Year's Eve have been and gone, we still have the long awaited Night of the 3 Kings left.

Therefore, if you decide to spend those days in Benidorm, Mojacar or the Orihuela Coast, don’t forget to make it clear to your children that the Three Kings will also be creeping into the rooms of the Servigroup hotels, to leave those gifts that they have been awaiting anxiously for throughout the Christmas holidays.

Santa Claus or Three Kings?

Some people prefer the night of Santa Claus; others are more inclined to follow the more classic traditions. Although it is a day that is somewhat eclipsed by the gifts of Santa Claus on December 24th/25th, the magic and traditional essence of the 3 Kings is something you really never lose.

Whichever one you decide, if you are in Benidorm for those days, what is clear is that the little ones in the house will not be left empty-handed. You will be able to enjoy the Magic of the 3 Kings parade, which will tour the most central streets of the town. But you can also experience the magical Twelfth Night from any of the 9 hotels Servigroup offered to you in the small town of skyscrapers.

Greetings from the Three Kings

The Night of the Three Kings

In our hotels you can always enjoy in direct, the wonderful Christmas atmosphere in which of course, not to be is missed, neither the typical dessert Roscón the Reyes nor the Three Kings.

At last years parade of the Three Kings 2016 was eleven floats that shone with their own light in this spectacular parade. Year after year this is celebrated in Benidorm, with a number of participants that came to around 700.

The great cavalcade of the Magi of Benidorm will surprise us again this January 5th with a new and spectacular tour featuring Melchor, Gaspar and Balthazar.

Three Kings arriving at the Plaza SS.MM. Kings of Spain in Benidorm

The parade of floats begin at 18.30 at the Parque de Elche, then going up the Avenida de Almendros, then turning on Calle Marte, and continue along the streets Venus, Ruzafa, Herrerías and Doctor Fleming to conclude in the Plaza SS.MM. Reyes de España, also known, especially these days, as the Plaza de la Navidad (Christmas square).

If you attend this year, you too will be part of the traditional and emotional delivery of gold, frankincense and myrrh to Baby Jesus, for everyone to rejoice in.

Once the journey is over, the great protagonists, who are still the children, will be able to greet and take pictures with the three Kings.

The Three Kings greet children at the Plaza de la Navidad

You can still enjoy the attractions of the Plaza de la Navidad, including its great Ice skating rink, which is usually removed at the end of the Christmas holidays.

We also remind you that within a few meters you can find the Christmas village, in the Calle Gambo. This area is ideal for taking photos keeping those beautiful smiles going, which of course will accentuate even more when they find and unpack their new gifts.

Servigroup and the Great Parade of Kings

An important addition for this year is the addition of Servigroup Hotels in the parade of the Three Kings 2017. You will thus, have the opportunity to see our team on a large float with a children's theme. It will feature the characters of the popular children's series Paws Patrol which Servigroup Hotels has the pleasure to represent next Thursday, 5th January.

It is the second time in less than two months that Servigroup has collaborated by contributing a float for an outstanding parade. After the great success of the British Fancy Dress Party in Benidorm fiestas, we felt it was necessary to repeat such an amazing experience.

If you choose another of our destinations...

Don’t forget that both the Hotel Servigroup Marina Playa and the Hotel Servigroup La Zenia also dress for the occasion, offering you the most favourable environment so that your children do not miss the visit of the Three kings to their own home.

If you have chosen this year to live the traditional Mojácar Kings Night, you can enjoy the traditional parades that lead the Three Kings by the center of the town. On this occasion they will return from the emblematic Fuente de Mojácar starting at 5:00 p.m. Of course, you will have to use the car or the bus because these events take place in the city centre, about three and a half kilometres from the Hotel Marina Playa.

Three Kings and Pajes in Mojacar

Also if you stay in the La Zenia Hotel on the Orihuela Coast you can attend the events of the Three Kings which is programmed in the city of Orihuela, although you are also very close to the town of Torrevieja, which is a few kilometres from the hotel. However, whether in Orihuela or Torrevieja both offer an interesting program for the evening of the Twelfth Night.

Whichever you choose, remember that the Night of the Three Kings 2016 awaits you at Servigroup Hotels.

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