ABOUT US

Director D. José Mª Caballé

The hotel group was established at the beginning of the sixties by Mr. José Mª Caballé. It specializes in “sun and beach” tourism and is currently comprised of 16 properties situated across VillajoyosaOrihuela Costa, La Manga del Mar Menor, Peñíscola, AlcocéberMojácar and Benidorm. Overall the group owns 8,500 hotel beds available throughout Spain’s Mediterranean coast and has its head offices, booking centre and purchasing and supply centre in Benidorm. 

The origins of Servigroup Hotels revert to 1969, when a young enterprising hotel manager, José Mª Caballé, decides to move from the Costa Brava to Benidorm, with the purpose of establishing a new company in an upcoming tourist area. The initial company was named Servihotel, which at present is the core of the group and is formed by the head offices and purchasing and supply centre. This business venture grew stronger with time, resulting from the purchase of various plots of land, the construction of the first hotels and the acquisition and sale of other establishments. The progression of the group can be summarised as follows: The first ten years were dedicated to the creation and consolidation of the hotel chain. Followed by another ten years to develop and implement the founder’s own business policy. Finally, a further ten years “to accomplish minimum dividends, further investment for the refurbishment and update of the product and the attainment of the highest levels of customer service”. 
 

In 2003 the group extended its working areas to Mojácar (Almería) with the acquisition of two 4-star hotels: the Hotel Servigroup Marina Playa **** and the Hotel Servigroup Marina Mar ****. Previously it had concentrated its establishments around the Valencian Community. During the summer of 2005 the acquisition of another three star hotel was made in Benidorm, the Hotel Servigroup Pueblo Benidorm *** with more than 1,000 beds. In 2011, the chain consolidates itself as leader in the Valencia region with the acquisition of the hotel Servigroup Romana *** in Alcocéber (Castellón), and in December of the same year the chain acquires the Servigroup Galúa **** hotel, in La Manga del Mar Menor (Murcia).

The group’s policy has always been based on offering good value for money and the continuous improvement of its product. Consequently, this has been rewarded with high levels of customer satisfaction and loyalty and with various awards received from Tour Operators such as Jet2, Thomas Cook, David Urquhart and others alike.

 

Awards from various institutions and agencies.

JOSÉ Mª CABALLÉ HORTA

1982

  • Diploma awarded by the "Baden Powell Scouts" National Association for their assistance in the first congress.

1989

1990

1995

  • Participation as speaker at the III Seminar AAPET (Association Alic Period and Writers of Tourism) Of the Complementary Offer of Tourism & Sport.

1996

  • Member of the Board of Tourism Cierval.

1998

  • Gold Badge granted by the Benidorm Football Club (J.M.C.).

2002

  • Silver Badge HOSBEC granted by Jose Maria Caballé.

2003

  • "Important" Journal Award Information.

2006

  • Gold Medal of AICO (Ibero-American Association of Chambers of Commerce).

2008

  • Honorary Award Jeturbe (Young Entrepreneurs of Benidorm Tourism) association in March 2008.
  • Prize "Pedro Zaragoza Orts" by the Alicante Association of Journalists and Writers of Tourism (AAPET) (December).

2010

  • "Índalo Gold", symbol of the city of Almeria, Mojacar granted by the City Council (January during the Fitur fair).
  • Sport Award, City of Benidorm.

2011

  • Persephone Magazine Award "Gold Star" directed by Luis Maria Anson.

2012

  • Persephone Magazine Award "Gold Star" directed by Luis Maria Anson.

2014

  • Commander and Illustrious Son of the city of Manizales (Colombia), Manizales City Hall.

2015

  • Doctor Honoris Causa in Business Administration for his business career by “The Constantinian University” based in the U.S.A.
  • Prize awarded by the University of Alicante for his professional career.

2016

  • Escudo de Caldas (Colombia) in honour of merit.
  • Gold and Diamond medal from the Alicante’s Chamber of Commerce in recognition of his extensive business career.

 

SERVIGROUP, SERVIHOTEL

1977

  • Silver Medal of Merit in the Hospitality Industry, awarded to Servihotel by the National Union of Hospitality and Tourism.

1985

1987

  • American Award for Tourism (Group Servihotel awarded by BID, Business Initiative Directions).

1988

  • Award for the best company granted by ABRECA.

1990

  • Award for Best Hotel Chain granted by Travel Dep.

1993

  • Prize awarded to Servigroup Travel by Sunset Center - London.

1996

  • Safety First -Thomson 1996.

1998

  • Safety First -Thomson 1998.

2001

  • Honorary Plaque awarded to Servigroup by the National Police.

2007

2009

  • Mark of Excellence Award from Thomas Cook for the chain.
  • Award for sports support, granted by the Benidorm Basketball Club.

2013

  • Prize "City of Benidorm" tourism, Benidorm Town Hall (27/9/2013).

2014

  • December 2014: Local sports award, Benidorm Town Hall.
  • December 2014: regional award for sport online newspaper "Regional Sport".

2015

  • Servigroup named by David Urquhart as "Hotel Group of the Year".
Booking Central in Benidorm

Booking
Central

SERVIGROUP TRAVEL, S.L.
C.I.F.: B-03039120
Av. Europa 6
03503 Benidorm

Tel. (+34) 965 855 900

Central administration in Benidorm

Administration Central

SERVIHOTEL S.L.
C.I.F.: B-03030913
Av. Comunidad Valenciana 22
03503 Benidorm

Tel. (+34) 965 850 660

Central Purchases in Finestrat

Purchases Central

DECOSERVIHOTEL S.L.
C.I.F.: B-03913795
Pda. La Caxola. C/Sella s/n
03509 Finestrat

Tel. (+34) 965 852 551

Servigroup
Calypso

BENIMAR, S.L.
C.I.F.: B-17014887 
Av. Derramador 4 
03503 Benidorm 

Tel. (+34) 965 854 350

Servigroup
Nereo

ARIEL PARK, S.L. 
C.I.F.: B-03026382
Av. l'Ametlla de Mar 12
03503 Benidorm 

Tel. (+34) 965 850 707

Servigroup
Orange

MARBENI, S.L. 
C.I.F.: B-17016254 
C/ Mallorca 11 
03503 Benidorm

Tel. (+34) 965 851 720

Servigroup
Rialto

JUANI S.L. 
C.I.F.: B-03028784
C/ Estocolmo 14 
03503 Benidorm 

Tel. (+34) 965 853 450

Servigroup
Venus

GARCISOL, S.L.
C.I.F.: B-03036712
Av. Filipinas 13 
03503 Benidorm 

Tel. (+34) 965 852 466

Servigroup
Montíboli

EXPEINVERTUR, S.L. 
C.I.F.: B-03413762 
Partida Montiboli S/N 
03570 Villajoyosa 

Tel. (+34) 965 890 250

Servigroup
La Zenia

HOTEL LA ZENIA, C.B. 
C.I.F.: E-53017729 
Urb. La Zenia 
03189 Playas de Orihuela 

Tel. (+34) 966 760 200

Servigroup
Galúa

GESEFINMO S.L.
C.I.F.: B-03052115
Gran Vía Km3, Salida 30.
30380 La Manga del Mar Menor

Tel. (+34) 968 563 200

Servigroup
Marina Mar

HOTELES REINA DEL SOL, S.L. 
C.I.F.: B-43587120  
Av. del Mar 7,  
Urb. Marina de la Torre  
04638 Mojácar

Tel. (+34) 950 54 85 50

Servigroup
Marina Playa

HOTEL REINA DEL SOL Nº1, S.L. 
C.I.F.: B-43590272 
Av. del Mar 3, 
Urb. Marina de la Torre 
04638 Mojácar 

Tel. (+34) 950 54 85 00

Servigroup
Romana

PEÑAMAR, S.L.
C.I.F.: B-12023065
Playa Romana s/n
12579 Alcocéber

Tel. 964 157 260

Servigroup
Papa Luna

PEÑAMAR, S.L. 
C.I.F.: B-12023065 
Av. del Papa Luna 6 
12598 Peñíscola 

Tel. (+34) 964 480 650

Why Book Your Spanish Hotel with Servigroup.com?